“Clothes aren’t going to change the world. The women who wear them do.” – Anne Klein
In Hebrew “[Bra.ka]” means blessing. That is what the brand Bracha intends to be through every one of their designs. They are a natural and glam jewelry line created by two sisters—Michelle and Sayra—with a love for fashion and passion for freedom. One night after hearing Christine Caine founder of The A21 Campaign, speak of statistics on human trafficking and sex slavery, their eyes were opened to Modern Day Slavery. Their hearts were stirred to do something that would support this cause.
Something that many people may not realize is that there are more slaves in the world today than ever before in human history. There is an estimated 27 million men, woman, and children that are being held captive and are forced against their will. The average age of trafficking is 12 years old. This is an unimaginable life that these victims have to go through and sadly many of them will never be rescued. Every thirty seconds a victim is captured. The A21 campaign helps to educate, protect victims in safe houses as well as prosecute traffickers. A portion of each sale is donated to the A21 Campaign.
The idea was to create beautiful jewelry for beautiful people like you! Michelle and Sayra design the jewelry one-of-a-kind and handmade. The sisters have a dream for the pieces to spark conversations and awareness will be raised about the issue of human trafficking.
The hope is that each woman who wears Bracha will become an ambassador and an advocate, not only for our brand, but also for other women, worldwide, so that they too can feel beautiful, strong, glamorous, and free. It's not just jewelry, it’s a movement. Your purchase helps to bring hope and freedom!
Show us your Bracha looks by using the hashtag #GroovysGlam. Remember to check back weekly for the latest style advice and new arrivals in the store.